Roxana Rafatjah is the Founder of Conscious Enterprises, a thought leadership platform and advisory & consulting service, boosting the evolution of business.

Severe health challenges of living a burn-out-inevitable Manhattanite lifestyle were the catalysts for Roxana to discover the inescapable importance of mind-body-energy balance and being purpose-driven. During this wellness journey, newly sparked curiosities in the relationship between impact and introspection drove her to dive deeply into correlations between wellbeing, flow states, neuro-biology, quantum physics, existentialism, and most notably, businesses, systems, peak performance and leadership. 

Roxana has shared her TEDx Talk, The Impact Formula, advocating for introspective wellbeing practices to maximize impact. A self-taught meditator and consultant for prominent brands and leaders, Roxana has experienced and advised on powerful results in all facets of life by guiding impact-makers to adopt meta-cognitive techniques, assessing sub-optimal behaviors, unraveling core intentions and recalibrating subconscious conditionings. She views the world through a psychological and scientific lens that is revealing humanity's rapid evolution and the necessity for business leaders to break down limiting belief systems in order address root issues, and encourage thriving communities and profitable clientele to grow around them.

Roxana’s intention with Conscious Enterprises is to boost a human, business and commerce evolution by supporting leaders, corporations and brands in connecting to their own impactful purpose. 

With a strong vision for creating a wellbeing-powered marketplace of “Conscious Enterprises” serving purpose-aligned communities, Roxana is also founder of a pre-launch social commerce platform creating culture-shifts driven by community introspection.

Roxana grew up in Potomac, Maryland with a Korean mother, Persian father, and a sister. She is a graduate of Boston University. Roxana is currently an Advisor, Wellness Program & Thought Leadership Curator, and Marketing & Business Consultant between New York City and rural New Hampshire, where she lives with her husband and furry baby Bibi.